UX Research, UX Design, Citadel Credit Union

Citadel Credit Union Website

The videos in this playlist include recordings of the user interface (UI), user experience (UX) design and user research presentations. Watch these videos to see how the research data and insight helped drive decisions in the process. You can also read more about the case study and see a live prototype demonstrations. You will need a password to enter this page. It is password protected.

View Research Videos  Request Password
Appalachian Mountain Club DV, UX Design

Appalachian Mountain Club Website

The UX research for the project was moderated and conducted among many matched personas.

Read Case Study
ProSeal Asphalt Maintenance, UX Design

ProSeal Website

This website features a custom WordPress theme, custom icons and a self-service square footage to dollar amount calculator.

Read Case Study
WSP, Insights, UX Design


This project transformed an engineering news website from a monthly site into a more efficent weekly releasing site.

Read Case Study

UX Design, Research & Strategy

Raun Kercher’s user-centered and business goals driven UX Methodology provides guidance to understanding your website users and their interactions with your website. In this process the research is conducted to find information on what devices the various personas might use and we uncover scenarios the user might face to better understand what is driving their interactions with the interface. Once we have learned more about the users, the design ofprototypes/interfaces that have a more refined interactive design that is based off of the research studies conducted and the analytics and data that are found. After this step we refine the prototype again in an iterative way. The prototype is validated. The website developemnt is implemented. After that a quality check is conducted. Over time analytics will be reviewed. The analytics determine if there may be a need to return to a previous step. These case studies will go over the process and show examples of some of the steps used and reveal my involvement with UX. In some cases, multiple steps are a part of the example.

UX Methodology


Discuss the project with client. Understand what problem needs to be solved. Understand more about the existing users and what information already exists.


Conduct surveys on potential user. Search for data on potential users. Learn more about interests of users


Create low fidelity prototypes. Test them with various personas in different scenarios.


Create high fidelity prototypes. Develop website.


Launch website and test the live website.

Analyze Again

Review analytics and find out what is going on. Possibly return to a previous step of this process.

Download UX Design Process


If you are interested in hearing more or have any questions about the content of this website please, contact Raun Kercher.