UX Design, Research & Strategy

Raun Kercher’s user-centered and business goals driven UX Methodology provides guidance to understanding website or application. Then strategically providing the guidance to the desired outcomes based on data. In this process the research is conducted to find information on what devices the various personas might use and we uncover scenarios the user might face to better understand what is driving their interactions with the interface. Once we have learned more about the users, the design of prototypes/interfaces that have a more refined interactive design that is based off of the research studies conducted and the analytics and data that are found. After this step we refine the prototype again in an iterative way. The prototype is validated. The website developemnt is implemented. After that a quality check is conducted. Over time analytics will be reviewed. The analytics determine if there may be a need to return to a previous step. These case studies will go over the process and show examples of some of the steps used and reveal my involvement with UX. In some cases, multiple steps are shared in the examples.

UX Methodology

Understand

Discuss the project with client. Understand what problem needs to be solved. Understand more about the existing users and what information already exists.

Research

Conduct surveys on potential user. Search for data on potential users. Learn more about interests of users

Analyze

Create low fidelity prototypes. Test them with various personas in different scenarios.

Design

Create high fidelity prototypes. Develop website.

Launch

Launch website and test the live website.

Analyze Again

Review analytics and find out what is going on. Possibly return to a previous step of this process.

Download UX Design Process

Questions

If you are interested in hearing more or have any questions about the content of this website please, contact Raun Kercher.