Role: Designed Pro Laces brand from start to finish. The Pro Laces logo design on this page was first presented into several digital black and white options for the client then finalized into the most effective option. Color and other effects were added to the full color version towards the end of the process. The brand is carried on to many other graphic design pieces.
Objective: The objective was to create an identity for a promotional shoelace for professional and collegiate sports teams. The identity must be athletically striking while attractive to the average